Who is it for?
  • University leadership needing the market intelligence and brand positioning expertise to turn their global ambitions into a measurable, actionable plan

    If international strategy isn't delivering the expected growth in reputation or building partnerships
  • Heads of international offices who need to audit international students' journey, and deliver clear strategies to improve conversion from the first contact to enrollment
    If recruitment funnels are inefficient, and it's hard to prove ROI on marketing efforts
  • International students seeking verified and practical information about studying in Russian universities



    If official university websites are hard to navigate, agents make unrealistic promises, and reviews are conflicting

How I can help

I advise universities on international positioning and attracting international students by focusing on the real consumer experience.
As an independent expert, I conduct a "student journey" audit, identify pain points, and provide practical recommendations to enhance marketing, communications, and student adaptation.
International students can find here information about studying in Russia and practical admission guides.
What You'll Get
My goal is to serve as the link between a university's strategic objectives and the needs of its prospective students. This synergy drives higher coversion rates and strengthens the university's brand to make Russian education a top-of-mind choice for international students.
  • Analytical reports
  • University audit
  • Partnership building
  • Marketing research
  • Touchpoints evaluation of international students and university
  • Consultation
Expertise & Analytics
Latest from the blog
About me

Education International Marketing Expert, Researcher & Founder

Nice to meet you! I’m Anna Komogortseva, PhD, independent expert in education marketing.

With over 10 years of expertise in international education marketing, I support Russian universities to transform their global presence. I specialize in data-driven brand positioning, strategic international promotion, and developing impactful academic partnerships.

By conducting systematic international market research, analyzing Russian universities' work, and evaluating international students' consumer experience, we can consistently strengthen the global reputation of Russian education.

Why choose me
Because I connect strategy with reality.
While others focus on general marketing, I specialize in the international student journey for Russian universities. I combine 10+ years of insider experience with actual student feedback to deliver solutions that work specifically for your institution.
You understand Russian education. I understand how to make the world choose it.
  • Expertise where it matters
    Experience specifically in Russian international education marketing
  • Student-centered approach
    All strategies begin with understanding the international students' perspective
  • Actionable intelligence
    Not just reports, but clear implementation roadmaps
  • Your goals, my focus
    Strengthening Russian universities' position in global education
Let’s get in touch
Please feel free to contact me with any questions
email: ana.komogortseva@yandex.ru
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